DiViN Wear: Brand Enhancement
Opportunity: DiViN wanted to update the line to a more favorable style and increase brand awareness that will incentivize consumers to anticipate the brand.
Solution: EMG creative team re-design the line, launch a social network marketing campaign on instagram and facebook. A full scale promotion campaign was also implemented throughout New York City that included sponsorship at a high profile car show with thousands of attendees, showcase through fashion week at Emerge fashion show and product palcement with reggae superstar "Egyptian" who wore the line overseas in Europe and in the US during his summer tour.
Result: The campaign was a resounding success with thousands of consumers becoming Followers within weeks on instagram and hundreds of request for the product gave clients the tools needed to motivate potential investors into the brand.