KIngsBrook needed a messsage that would inform their target demographic there in the neighborhood and ready to put their award winning service into pratice. EMG have created a visual that represent the diverscity of the hospital's community supported by a “Closer Thank You Think” marketing campaign that hammers home that message clearly
Billboards strategically place around Brooklyn New York will clearly shout out to pedestrians (walking and driving) that KingsBrook Medical Center is "Closer Than You Think". Out door messages will also clearly point out facts about they key services, social networks and address.
The dollar cabs and vans of central Brooklyn is a cheap ride found mostly in Brooklyn communities like Crown Heights, Flatbush, East Flatbush, and Prospect Lefferts Garden. Despite their name dollar cabs actually cost $2 to ride now, but will take you as far as you want along the three main routes: Flatbush Ave., Utica Ave. and Church Ave.
KingsBrook Medical Center will be using a fleet of dollar cabs to get their message out. passengers will also be able to take with them a brochure that will be posted within each vehicle.
EMG street team members will be distributing print materials all throughout Brooklyn at key high traffic locations throughout the summer. Train stations and out-door festivals will be highly targeted. Door hangers will also be use for placements in communities around the hospital.